This
tutorial discusses Average Cost, and gives some typical uses of the
Average Cost Concept, and shows the
distinction between Average Cost and Marginal Cost.
Average Cost: The
Average Cost is the Total
Cost divided by the rate of output.

Average
cost example: Imagine
that your factory has an annual fixed cost of $1 million ($1,000,000),
for
interest, utilities, taxes, etc. Your factory makes plastic
toys.
Suppose
the Marginal Cost of producing one toy is $ 1. What
is the average cost per toy if you make just 1 toy a year?
You
probably would have calculated it correctly; the
average cost of one toy per year is the total cost -- $1,000,001 --
divided by
1.
Once you have that one right,
try this one:
For that
same factory, what is the average
cost of producing 2 toys per year?
You are (most probably) again
Correct!; the average cost of producing 2 toys per year is 500001 i.e.
the
total cost -- $1,000,002 -- divided by 2.
It's
easy to confuse Average Cost with Marginal cost. Marginal cost is the cost of adding or
subtracting one
unit of output.

The
average cost includes a
portion of the Fixed Cost, as well as Variable Cost. The Marginal Cost
includes
only Variable Cost.
Table Representation of Average
Cost: I'll
use the Joan's Home Care
numerical example from the preceding interactive tutorials.
In
the table below, I
put the Marginal Cost between the columns, because it is calculated by
comparing two output rates. Average cost goes directly in the columns.
Average
cost is calculated from cost information at one output rate. You divide
the
total cost of that output rate by the amount produced.
| Number
of Patients per Year |
Total
Cost |
Marginal
Cost= difference in Total Cost |
Average
Cost= Total Cost ÷ Number of Patients |
| 0
|
1000
|
|
|
|
|
|
3500
|
|
| 1
|
4500
|
|
4500
|
|
|
|
3000
|
|
| 2
|
7500
|
|
3750
|
|
|
|
2500
|
|
| 3
|
10000
|
|
3333
|
|
|
|
2000
|
|
| 4
|
12000
|
|
3000
|
|
|
|
2500
|
|
| 5
|
14500
|
|
2900
|
|
|
|
3000
|
|
| 6
|
17500
|
|
2917
|
|
|
|
3500
|
|
| 7
|
21000
|
|
3000
|
|
|
|
4000
|
|
| 8
|
25000
|
|
3125
|
|
|
|
5000
|
|
| 9
|
30000
|
|
3333
|
The
average cost of serving 3
patients, for example, is 3333
The average cost can tell you
whether you are breaking even -- whether your total revenue is
covering your
total cost.
Suppose that the firm charges all of its patients the
same price.
Try
this True
or False question: The firm is making a
profit if, and only if, the average
cost is less than this price: Answer in "True" or "False"
If your answer is
“True”, you
are Correct! ; The firm makes a profit if and only if average cost is
less than
price.
It
won't necessarily be the
greatest possible profit.
You
use the marginal cost
decision rule for that.
But
it will be a profit and not
a loss.
The firm will at least be
breaking even.
If your answer is
“False”, you
are Wrong! Here's some algebra:
If
P (Price) > Cost/Q
(Average cost), then multiply both sides by Q
to
get PQ > Cost. PQ is total revenue, so
Revenue
> Cost
Profit is Revenue-Cost, so
subtract Cost from both sides to get Profit > 0.
Let's
do a numerical example
that shows this. The example also illustrates break even analysis.
| Number
of Patients per Year |
Total
Cost |
Total
Revenue = number of patients times the price, $3200 |
Average
Cost= Total Cost ÷ Number of Patients |
| 0
|
1000
|
|
|
| 1
|
4500
|
3200
|
4500
|
| 2
|
7500
|
6400
|
3750
|
| 3
|
10000
|
9600
|
3333
|
| 4
|
12000
|
12800
|
3000
|
| 5
|
14500
|
16000
|
2900
|
| 6
|
17500
|
19200
|
2917
|
| 7
|
21000
|
22400
|
3000
|
| 8
|
25000
|
25600
|
3125
|
| 9
|
30000
|
26800
|
3333
|
This
table shows Joan's costs
and revenues if patients pay $3200
each.
Joan's
breaks even or makes a profit at some output rates, that
is, at some numbers of patients served per year.
Your
question is: What
is the lowest output rate at which Joan's at least
breaks even?
The answer is 4 ; the lowest
output rate at which Joan's makes a profit is 4 patients per year.
And,
what is the highest
output
rate that's profitable for Joan's?
The answer is 8; the highest
output rate at which Joan's makes a profit is 8 patients per year.
If
you had trouble with those,
better check your definitions of Revenue, Cost, and Profit.
Revenue
: Total
Revenue is the total amount of money received
at any given output rate. It is the price multiplied by the quantity of
output.
Cost:
Total
Cost is the cost of maintaining any given output rate. This
generally comes from a table or a calculation, because it is the sum of
the
fixed cost and the variable cost.
Profit
: Profit is total revenue minus total cost.
The Break Even Point: The
break even point is, in the
usual usage, the lowest output level at which total revenue exceeds
total
cost. That's because most new business fail by selling too
little, not by
selling too much. The break even point tells you the minimum you
have to
do to make your enterprise viable.
We
have already seen that the
break even point for Joan's is 4, and that profitable output rates
range from 4
to 8. The numbers for those output rates are in boldface in this table:
| Number
of Patients per Year |
Total
Cost |
Total
Revenue = number of patients times the price, $3200 |
Profit=
Total Revenue-Total Cost |
Average
Cost= Total Cost ÷ Number of Patients |
| 0
|
1000
|
0
|
-1000
|
|
| 1
|
4500
|
3200
|
-1300
|
4500
|
| 2
|
7500
|
6400
|
-1100
|
3750
|
| 3
|
10000
|
9600
|
-400
|
3333
|
| 4
|
12000
|
12800
|
800
|
3000
|
| 5
|
14500
|
16000
|
1500
|
2900
|
| 6
|
17500
|
19200
|
1700
|
2917
|
| 7
|
21000
|
22400
|
1400
|
3000
|
| 8
|
25000
|
25600
|
600
|
3125
|
| 9
|
30000
|
26800
|
-1200
|
3333
|
Profit is positive if and only
if average cost is less than the price patients pay (i.e. if
average cost is
less than $ 3200) Thus, we can judge whether the firm breaks even
either by
looking at total revenue and total cost or by looking at price and
average
cost.
That
means you have two ways
that you can present a break even analysis:
You can compare revenue with
cost at a range of output rates, or
You can compare price with
average cost at a range of output rates
We
can apply this principle to
show what happens to the break even point in a competitive
industry if more and
more firms enter the market and drive the price down.
Here
is the cost
table, again:
| Number
of Patients per Year |
Total
Cost |
Marginal
Cost= difference in Total Cost |
Average
Cost= Total Cost ÷ Number of Patients |
| 0
|
1000
|
|
|
|
|
|
3500
|
|
| 1
|
4500
|
|
4500
|
|
|
|
3000
|
|
| 2
|
7500
|
|
3750
|
|
|
|
2500
|
|
| 3
|
10000
|
|
3333
|
|
|
|
2000
|
|
| 4
|
12000
|
|
3000
|
|
|
|
2500
|
|
| 5
|
14500
|
|
2900
|
|
|
|
3000
|
|
| 6
|
17500
|
|
2917
|
|
|
|
3500
|
|
| 7
|
21000
|
|
3000
|
|
|
|
4000
|
|
| 8
|
25000
|
|
3125
|
|
|
|
5000
|
|
| 9
|
30000
|
|
3333
|
Let's
start our example with a high price:
$4200.
Question:
What is Joan's break
even point, based on that price and the costs
above?
Answer: The break even point, which here means
the lowest output rate at which
Joan's makes a profit, is 2 patients per year.
2
is the smallest number of
patients for which average cost is less than the price of $4200.
All
output rates from 2 to 9
are profitable, as we can tell because the average cost stays below
$4200.
Joan's has a lot of leeway in
its production rate decision.
Question: Where
does Joan's average cost bottom out? At what output rate is
Joan's average cost minimized?
Answer:
Joan's average cost bottoms out at 5 patients per year.
The average cost there is
$2900.
True or false? : A firm should
always choose the output level at which its average cost is the least.
If your answer is
“False”, you
are Correct!; Joan's average cost is lowest at 5 patients.
Even
so, serving the more
costly 6th patient is profitable,
if the price Joan's gets
exceeds the marginal cost of that patient.
If your answer is
“True”, you
are Wrong!; Joan's average cost is lowest at 5 patients.
Even
so, wouldn't serving a 6th
patient per year be profitable?
How
does the price received
compare with the 6th patient's marginal cost?
Question:
What is the number
of patients that gives Joan's the most profit, if
the price patients pay is $4200?
Answer: 8 is the highest output rate that has a
marginal cost that is less than
$4200. This is the most profitable output rate, even though the average
cost at
8 is higher than at 7, 6, or 5.
I'm
deliberately switching back
and forth between Marginal Cost and Average Cost, to better bring out
the
distinction between them.
Average
cost tells you if you are
making or losing money.
Marginal cost doesn't
tell you that, but it does tell you how to increase or decrease your
profit.
Effect of new entry into the market: Suppose
that new
firms, attracted by the easy profit, enter the home care industry in
Joan's
area. More firms try to serve more patients. Suppose this drives price per
patient down to $3200. (Home care markets don't always respond
to changes in
supply, because Medicaid, with its politically-set prices, can dominate
on the
demand side. Let's suppose, for the sake of this illustration, that
there is
price competition anyway.)
The
cost table again:
| Number
of Patients per Year |
Total
Cost |
Marginal
Cost= difference in Total Cost |
Average
Cost= Total Cost ÷ Number of Patients |
| 0
|
1000
|
|
|
|
|
|
3500
|
|
| 1
|
4500
|
|
4500
|
|
|
|
3000
|
|
| 2
|
7500
|
|
3750
|
|
|
|
2500
|
|
| 3
|
10000
|
|
3333
|
|
|
|
2000
|
|
| 4
|
12000
|
|
3000
|
|
|
|
2500
|
|
| 5
|
14500
|
|
2900
|
|
|
|
3000
|
|
| 6
|
17500
|
|
2917
|
|
|
|
3500
|
|
| 7
|
21000
|
|
3000
|
|
|
|
4000
|
|
| 8
|
25000
|
|
3125
|
|
|
|
5000
|
|
| 9
|
30000
|
|
3333
|
Question:
Now what is Joan's
break even number of patients, after the price has
fallen to $3200?
Answer: 4; 4 is the smallest number of
patients for which average cost is less than $3200.
Joan's
makes only an average of
$200 per patient, but that's a profit. Notice that Joan's break even
point is
now higher than it was before. It's 4, rather than 2.
Question: What
is the top end of the profitable range, the most patients Joan's
can serve and still make a profit, if the price patients pay is
$3200?
Answer:
8; 8 is the largest number of patients for which average cost is less
than $3200. Notice that this top end is now lower it was before. It's
8, rather
than 9.
The
profitable output range
shrinks as the price falls. When the price was $4200, profitable output
rates were 2 through 9. As the price falls, Joan's
leeway is reduced.
Question:
What would be a
price for which the break-even or make-profit output
rate range would be just 5 to 6 patients per year?
Answer: $ 2917-$ 3000; For any price from $2917
up to $3000, output rates of 5
and 6, and only those, are profitable or break even. Joan's output
decision is
narrowly constrained if the price is in this $2917-$3000 range.
As
new firms flood into the
home care market, the price patients have to pay will be bid down
further and
further.
Question:
What
price is so low that the best
Joan's can do is just break even?
Answer: 2900; At this price, Joan's has no
choice but to see 5 patients per
year, and the firm just breaks even.
If
competition in the industry
drives the price down this low, this will squeeze the profit out of the
industry, assuming that Joan's costs are typical.
If
the price falls this low,
and profits disappear, new firms will stop entering this market, and
some
established ones may fold.; This will make the supply stop growing and
the
price stop falling.
In
an ideal theoretical
competitive market, the freedom to set up a new business firm
guarantees that
the consumers' demands for products and services will be met at the
lowest
possible costs and prices.
Those prices will be at (or
just above) the minimum level of average cost.
This
is called consumer
sovereignty.
Innovation to stay ahead,
temporarily: There's
another way that Joan's
might deal with a low price for her product. That would be to reduce her
minimum average cost below $2900. A typical way to do that would
be to buy
labor-saving equipment. Her fixed cost would go up (paying off the loan
that
enabled her to buy the equipment), but variable cost would go down
(less labor
means less paying less in total wages.)
Below
is what Joan's
costs might look like now:
| Number
of Patients per Year |
Total
Cost |
Marginal
Cost= difference in Total Cost |
Average
Cost= Total Cost ÷ Number of Patients |
| 0
|
2000
|
|
|
|
|
|
3600
|
|
| 1
|
5600
|
|
5600
|
|
|
|
2900
|
|
| 2
|
8500
|
|
4250
|
|
|
|
2200
|
|
| 3
|
10700
|
|
3567
|
|
|
|
1500
|
|
| 4
|
12200
|
|
3050
|
|
|
|
1800
|
|
| 5
|
14000
|
|
2800
|
|
|
|
2100
|
|
| 6
|
16100
|
|
2683
|
|
|
|
2400
|
|
| 7
|
18500
|
|
2643
|
|
|
|
2700
|
|
| 8
|
21200
|
|
2650
|
|
|
|
3500
|
|
| 9
|
24700
|
|
2744
|
Question:
Can Joan's now make
profit if the price is $2900?
Answer: Yes; Some average costs are lower than
before. There are several output
rates at which the average cost is less than $2900.
Question:
How many patients
should Joan's serve to maximize profit at the $2900
price?
Answer: 8; With these lower costs, Joan's makes
the most profit at an output
rate of 8. It's the highest output rate before the marginal cost gets
higher
than $2900.
With
the old technology, Joan's
treated 5 patients and just broke even, when the price was $2900.
With
the new cost-cutting technology, Joan's expands her output rate to
8.
Question:
If all the firms in
the industry adopt the new technology, so that all
the firms have costs just like Joan's, then every firm will try to
expand its
output just as Joan's did. Which way will the price go?
Answer: The supply expansion, and consequent
competition among the sellers,
should force the price down.
My
analysis assumes that there
is price competition in this market. By contrast, Brown, M.L., Kessler,
L.G.,
Reuter, F.G., "Is the Supply of
Mammography Machines Outstripping Need and
Demand?" Annals of Internal Medicine, October, 1, 1990, 113(7),
pp.
547-552, found that prices of screening mammograms stayed high despite
a great
increase in supply, because there was no price competition. I am
assuming a
textbook type of perfect competition in the market that Joan's is in.
Question:
Suppose, though,
that competition doesn't work, and the price stays up
at $2900. In that case, the firms will want to treat 8 patients each,
but there
won't be enough patients to go around. Many will have to settle for
fewer than
8 patients. What is Joan's minimum break even output rate?
Answer: 5; 5 is the smallest number of patients
for which average cost is less
than $2900.
Joan's break even point is
higher than it was at the old price and the old technology, which had
less
fixed cost.
That
should be plenty
on the break even output rate and the profit maximizing output rate!
Thanks for
participating!
|