A
House of Quality Matrix, aids in determining whether a product meets customer
needs.
Although quite intricate, it is capable of storing a large amount of
information and comparing large amounts of data. Its structure resembles that
of a house.
The product requirements are compared with
customer requirements in a central matrix. Above the product requirements is
the "roof", a triangular section of matrix determining whether
product requirements support each other or have a more negative correlation,
resulting in a tradeoff. To the right of the central matrix is a section for
customer rating of each customer requirement of the product as compared to
similar products from competing companies. Below the central matrix, there is
one row for a rating of organizational difficulty of each product requirement.
Below that row are the technical details of each product requirement, compared
to those of competitors.
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It is best to use a House of Quality Matrix
while planning to make improvements to an existing product or to analyze a
product's ability to meet customer needs as compared to competition.
Best Practices:
Identify a product. Choose a product on
which to focus the House of Quality Matrix.
Choose a template: It is best to use a
template for this diagram because of its complexity. SmartDraw offers a House
of Quality Matrix template that is quick and easy to use.
Obtain customer opinion: Whether through
surveys, opinion polls, or interviews, it is crucial to gather customer opinion
of the product. It is important to know what they expect or want from your
product and how important each aspect is to them.
Fill in the required information: The
section on the far left of the matrix is reserved for customer and product
requirements. On the far right should be what the competition provides. Along
the top should be a list of the product's capabilities meant to fulfill
customer needs. In the bottom section should be the targets the company must
acquire for the product, long term goals, and the product's standing amongst
the competition. Begin by filling in the titles of each row and column.
Fill out the matrix: The middle section is
used to show how much your product is meeting the needs of your customer.
Choose three symbols to indicate that an aspect of the product meets the
customer's requirement strongly, moderately, or weakly. Use them to fill out
the middle section. For the roof section, use a plus to show a positive
correlation and a minus to show a negative correlation between two product
requirements. Use numbers one through five for the right and bottom sections,
with one being low or easy and five being high or difficult.
Create a key: Create a key that tells what
each of the symbols stand for. The SmartDraw template already has symbols and a
legend.
Draw Conclusions: Use your matrix to
determine the aspects of the product that should be improved in a
cost-effective manner. Also use it to set goals and plan for the future.
Concrete-Techgroup recommends SmartDrawfor drawing Highly Professional House of Quality Matrix......easily.....
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