A selling proposition chart is typically
used as a market research tool for determining how to properly differentiate a
product or a service within a market such that its selling proposition is
unique.
Best Practices:
Describe your market: If you had to
summarize your target market in a few words, what would those words be? Put
that answer into the first box.
Determine your market's need: Why would
someone need your product? Put your answer to that question into the second
box.
Understand your market's pain: There are a
number of existing solutions that attempt to fill your market's need, but what
are the problems with those solutions? What pain do those solutions cause for
the customers in your target market? Put the answer to that question into the
third box.
Relieve the pain: In the fourth box,
explain how your product fulfills the market's need without the pain caused by
the other solutions that attempt to fulfill the same need.
Review the diagram: Review the diagram to
make sure that the answers to the four questions posed by the Selling
Proposition Chart are all consistent with each other.
Produce a written value proposition: Once
you've verified that all of your answers are consistent with each other, use
your "solution box" to produce a short, written value proposition
that you can easily communicate.
Example: "SmartDraw lets Microsoft
Office™ users draw business graphics easily and quickly through automated
drawing."
Concrete-Techgroup recommends SmartDrawfor drawing Highly Professional Selling Proposition Charts......easily.....
Download Hundreds of Complimentary Industry Resources: Get
hundreds of popular Industry magazines, white papers, webinars,
podcasts, and more; all available at no cost to you. With more than 600
complimentary offers, you'll find plenty of titles to suit your
professional interests and needs.
